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Date: Thu, 11 Feb 1999 15:15:28 -0500 (EST)
To: pubyac-digest@nysernet.org
Subject: pubyac V1 #594
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Date: Wed, 10 Feb 1999 10:29:00 -0600
From: "Rebecca Singer" <rsinger@ala.org>
Subject: ARTHUR to Promote Libraries
NEWS
For Immediate Release
February 1999
Contact: Eileen Hughes
617- 492-2777, ext. 3754/
Linda Bostrom
800-545-2433, ext. 1398
ARTHUR(tm) series to focus on library outreach; ALA, WGBH to partner
For the upcoming fourth season of ARTHUR, the Emmy Award-winning
public television series, WGBH will work with the Association for
Library Service to Children (ALSC), a division of the American Library
Association, to focus its outreach efforts on libraries. ARTHUR is
brought to public television by WGBH Boston and CINAR Corporation and
is based on the best-selling books by Marc Brown.
Among the goals of this collaboration are to use the ARTHUR books
and television series to bring new audiences to the library and to
introduce them to a wide-range of books and authors.
Ten libraries will be selected to receive stipends to implement
innovative and replicable outreach plans targeted to a specific new
audience in their communities. The plan must include an outreach
partnership with at least one other community organization. WGBH
encourages relationships with local PBS stations.
Applications are due March 31, 1999. Requests for applications
can be e-mailed to Eileen Hughes at eileen_hughes@wgbh.org.
Applications will be available on the ARTHUR Web site at
http://www.pbs.org/arthur in February.
All public libraries will automatically receive a free ARTHUR
Resource kit this fall with programming ideas and resources, including
ideas for events, recommended reading lists and reproducible tips for
parents on reading with kids and using the library.
"The partnership between ALSC and WGBH gives libraries the
opportunity to use ARTHUR, one of the best of children's television
programs, to promote public library use and family literacy," said
Leslie Edmonds Holt, ALSC President. "Arthur will be an effective and
fun friend for libraries."
WGBH Executive Producer Carol Greenwald, said: "We hope that
this partnership with ALSC will encourage more children to do as
Arthur and D.W. do themselves - visit their local libraries, check out
their favorite books, and, of course, become readers."
For more information, contact Eileen Hughes at WGBH. Telephone:
617-492-2777, ext. 3754. E-mail: eileen_hughes@wgbh.org or Linda
Bostrom at the Association for Library Service to Children.
Telephone: 800-545-2433, ext. 1398. E-mail: lbostrom@ala.org.
_______________________________
Rebecca M. Singer
Program Officer, Communications
Association for Library Service to Children
American Library Association
50 East Huron
Chicago, IL 60611-2795
800/545-2433 ext. 2165
rsinger@ala.org
http://www.ala.org/alsc
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End of pubyac V1 #594
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